IAT T-MAD Concept was released at the 2022 China (Guangzhou) International Automobile Exhibition, in which I proposed the original theme and overall interior design in the early design research phase back when I was working as an interior design intern at Hollywood Hills Creative Platform. I was under the supervision of Shiro Nakamura and Marek Djordjevic, responsible for creating a mood board/inspirations, initial theme sketches, and developing the design in both 2D/3D. Please click the two buttons below to watch the official presentation video and Car Design News article about the concept.
DISCLAIMER: ALL RIGHTS AND CREDITS RELATED TO THE IAT T-MAD CONCEPT BELONG TO IAT AUTOMOBILE TECHNOLOGY CO., LTD., AND IAT AUTOMOBILE DESIGN LLC. I, KEUN SUNWOO, HAD ONLY PROPOSED THE MAIN THEME OF THE OVERALL INTERIOR DESIGN IN THE EARLY PHASE OF DESIGN RESEARCH, WHICH IS DIFFERENT FROM THE DESIGN OF THE ACTUAL CONCEPT CAR RELEASED.
My visit to its exhibition @ Japan Mobility Show 2023
My original works & proposals
